Glimpse into the regular magazine rack in any supermarket will show that women often become the focus of sexual attraction. Recent research shows that the brain may work differently when processing the image of women and men that affect the development trend of women as sexual objects.

Women tend to be viewed in part, only on certain body parts rather than as a whole, according to research published on June 29 in the European Journal of Social Psychology. Meanwhile, men are more viewed as a whole. According to Sarah Gervais, a psychologist at the University of Nebraska, Lincoln said that every day women are typically seen from any sexual body parts. And it's not just happening to the supermodels or porn stars.

Were subjected to have adverse effects on women

Numerous studies have shown that the object was made to have adverse effects for women. Kept staring can make a woman does not concentrate in solving math problems, was not satisfied with her own body, has a distorted eating patterns and a bad mood. However, these findings are all the focus on the feeling of being a sexual object, according to Gervais told LiveScience.

Due to curiosity about whether women truly become the object, the researchers focused on two types of mental processes, global and local. Global process is how the brain identifies the object as a whole. It is used when recognizing people, where not only important to know the shape of the nose for example, but how to fit it with the eyes nose and mouth in a person's face.

Local process to focus more on individual parts of an object. For example, someone might be able to identify a house from the form of fence, but the odds are not able to recognize one's hand without looking at other body parts.

If a woman becomes a sexual object, people would see their bodies in a local way, which focus on individual body parts such as breasts. To try out the idea, Gervais and colleagues conducted two experiments are almost the same as the total 227 respondents.

Each person shown photos that are not related to sexuality, both to the men and women, with a total of 48 images. After seeing the pictures throughout the body, the respondents view the two photos side by side. The first picture is the actual image, while another image is an image with little change in the chest or waist. Section was chosen because it is the sexual part of the female body. The respondents had to choose which photos they had seen before. In some cases, only the second photo enlarged on the chest and waist, and asked the respondents to choose the body parts they have seen before with the body that are subject to change.

Women are more inclined to be the object

The results show a clear separation between the images of men and women. When displaying images of women, respondents were more able to distinguish the parts of the body, rather than match the image throughout the body. The comparison is a picture of a man, people are good at recognizing the man with the whole body rather than specific parts.

People also recognize the woman's body than the male body, which proves the occurrence of a local process or a process of objectification. However, Sarah Gervais said that the guilty in this case is not just men. The results are shown on the assessment carried out by men and women, in assessing a woman.

In the second experiment, the researchers were preceded by the appearance of letters formed from a mosaic of small letters, the letter H made ​​of hundreds of letters T, for example. They asked some respondents to identify the small letters, which encourage their brains to get in touch with a local process.

Other respondents were asked to identify a large collection of letters, which encourages global process. The latter group less likely identified women, according to researchers. They no longer recognize the good parts of a woman's body than the body as a whole. There may be evolutionary reasons for men and women process a woman's body is different, Gervais said, but because both sexes do it. Gervais draw conclusions about the possibility of media as a major cause of the process.

By the media, women's bodies and body parts they used to sell various product. That is not only done by men, but women also used to perform the same process. Fortunately, the experiment proves custom mosaic letters is easy to change, at least it is said by Gervais. Good mood associated with global processes thus avoiding depression can help us see people as a whole, because it can remind ourselves to someone with a more complete picture, rather than just her body shape.

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